Privacy Policy
Last updated: February 2026
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Edmoti — UK-based education platformsupport@edmoti.com
Last updated: February 2026
This policy explains how Edmoti looks after children’s information and keeps our platform safe for young learners.
Edmoti is an online education platform designed to support students studying GCSE Maths. It is built to help students practise, improve, and stay motivated, while giving parents clear visibility into progress.
This policy outlines:
This policy applies to:
Protecting children’s privacy and wellbeing is a core part of how Edmoti is designed and operated. We:
Edmoti is an education platform — not a social network and not an entertainment service. Our goal is to help students learn effectively, safely, and with appropriate adult involvement at every stage.
Edmoti is an education platform based in the United Kingdom. We are responsible for deciding how and why personal information is collected and used on our platform.
As the Data Controller, Edmoti is responsible for ensuring that personal data is handled lawfully, fairly, and securely, in line with UK data protection laws.
If you have any questions or concerns about how personal data is used on Edmoti, or if you would like to exercise your data protection rights, you can contact us at:
Email: support@edmoti.com
We aim to respond to all data protection enquiries promptly and transparently.
Edmoti is an education platform designed specifically for school-age students studying GCSE Maths.
Because our users include children, we place a strong emphasis on parental involvement, transparency, and safeguarding in how the platform is used and how data is handled.
Parental or guardian involvement is required when a child uses Edmoti. This means:
Parents and guardians are provided with appropriate visibility and controls to support their child’s learning.
We take extra care when handling children’s personal data. In particular:
Edmoti is designed and operated in line with the UK Children’s Code (Age Appropriate Design Code). This means we:
UK data protection law (UK GDPR) requires organisations to have a valid legal reason for using personal data. Edmoti only processes personal data when we have a lawful basis to do so.
Below, we explain each lawful basis we rely on, in simple terms.
In some situations, we rely on consent to use personal data.
We only collect and use a child’s data when a parent or guardian has agreed.
We process personal data because it is necessary to provide the Edmoti service.
This includes:
We use some data because it is required to make the platform work as expected.
In certain cases, we are required by law to process personal data.
This may include:
Sometimes the law requires us to use or retain information to keep children safe and meet our responsibilities.
We may process limited personal data where it is necessary for our legitimate interests, provided this does not override the rights of children or parents.
This includes:
We may use data to improve and protect Edmoti, but never in ways that put children’s rights or privacy at risk.
When children’s data is involved, we always:
Because Edmoti is used by children, parental or guardian consent and involvement are essential parts of how the platform operates.
Parental or guardian consent is required:
No child under 13 may use Edmoti without a parent or guardian’s consent.
We obtain parental consent through clear, deliberate steps, including:
These steps are designed to ensure that parents understand how Edmoti works and how their child’s data will be used.
Parents and guardians are responsible for:
Parents and guardians have full control over their child’s personal data. This includes the right to:
Requests can be made by contacting us at support@edmoti.com. We will respond in line with UK data protection laws.
Parents stay in control. Edmoti supports learning, but parents and guardians remain responsible for decisions about their child’s account and data.
Edmoti collects only the information needed to provide a safe, effective learning experience and to support parental oversight. We do not collect unnecessary personal data.
This section explains what information we collect, and where it comes from.
When a student uses Edmoti, we may collect limited information directly from them, including:
This data is used solely to support learning, track progress, and provide feedback to students and parents.
When a parent or guardian creates or manages an account, we may collect:
This information allows parents and guardians to stay informed, involved, and in control.
Like most websites and online services, Edmoti automatically collects some technical information to ensure the platform works properly and securely.
This includes:
We do not use cookies for advertising or behavioural tracking of children. More information is provided in our Cookie Policy section.
We collect only what we need to support learning, keep the platform safe, and give parents visibility — nothing more.
Learning and educational data is at the core of how Edmoti supports students. We use this information carefully and responsibly to help students learn, improve, and stay motivated — and to give parents clear visibility into progress.
Edmoti may collect and process the following learning and educational data:
Learning and educational data is used only to:
We want to be completely clear:
Learning data is used only to support education. It is never used for advertising, marketing profiling, or behavioural targeting.
We do not sell learning data, and we do not allow it to be used by third parties for advertising purposes.
Learning data helps Edmoti support your child’s education — nothing else.
Edmoti uses artificial intelligence (AI) as an assistive tool to support learning. AI is used carefully and responsibly to help explain concepts, adapt practice, and highlight areas where a student may need more support.
AI on Edmoti is designed to support learning — not replace teaching, judgement, or effort.
AI assistance on Edmoti may be used to help with:
These features are designed to support understanding and confidence, not shortcuts.
To be clear, AI on Edmoti does not:
All learning insights are based on actual activity and answers, not assumptions.
Students always remain in control of their learning. AI assistance:
Parents and guardians retain visibility into progress and learning data at all times.
AI helps explain and guide — it does not decide or replace learning. Students always remain in control of their learning.
Edmoti uses personal data only where it is necessary to provide a safe, effective educational service. We do not use personal data for advertising or unrelated commercial purposes.
We use personal data to:
To be clear:
Personal data is used to support learning, keep students safe, and make the platform work properly — nothing more.
Safeguarding children is a fundamental part of how Edmoti is designed and operated. We are committed to creating a safe online environment that supports learning while protecting children’s wellbeing.
Edmoti is built as an education platform, not a social network. We:
To help keep the platform safe, we may:
Any monitoring is carried out proportionately and solely for safeguarding, security, and safety purposes.
We provide clear ways for users, parents, and guardians to raise concerns, including:
Safeguarding concerns can be reported at any time by emailing support@edmoti.com. All reports are handled sensitively and in line with our safeguarding procedures.
Edmoti maintains a separate Safeguarding Policy which sets out:
This policy is available on our website and should be read alongside this Privacy Policy.
Keeping children safe comes first. We monitor responsibly, act when needed, and give parents clear ways to raise concerns.
Edmoti uses cookies and similar technologies to make sure the platform works properly and remains safe and easy to use.
Cookies are small text files stored on a device when a website is used. They help websites remember things like login status and preferences, so users don’t have to re-enter information each time.
We use cookies to:
We do not use cookies for advertising or behavioural tracking of children.
Essential cookies
These cookies are required for the platform to function properly. They:
Analytics cookies (privacy-friendly)
These cookies help us understand how Edmoti is used, such as which pages are visited or which features are most helpful.
Parents and guardians can manage cookie preferences at any time by:
Please note that disabling certain cookies may affect how the platform functions.
Cookies help Edmoti work properly and improve over time — they are not used to track children for advertising.
Edmoti takes a strict and limited approach to sharing personal data. We do not sell personal data and we do not allow children’s data to be used for advertising or marketing purposes.
To be completely clear:
Children’s data is used only to support education, safety, and platform operation.
Personal data is shared only where necessary to operate the service safely and effectively, and only with trusted parties.
This may include:
Hosting and infrastructure providers
We use secure, reputable hosting and infrastructure providers to store and process data. These providers:
Analytics providers (privacy-compliant)
We may use privacy-friendly analytics tools to understand how the platform is used and how to improve it.
Legal and regulatory authorities
We may share personal data where required to do so by law, or where necessary to:
All third parties we work with are required to:
Data is shared only when necessary to run the platform safely or meet legal obligations — never for advertising or commercial profiling.
Edmoti aims to keep personal data stored and processed within the UK and the European Economic Area (EEA) wherever possible.
In limited cases, some data may be processed outside the UK or EEA (for example, where a trusted service provider operates internationally).
When this happens, we ensure that:
Where data is transferred internationally, Edmoti uses recognised legal safeguards, which may include:
We do not transfer children’s data to countries without adequate data protection unless these safeguards are in place.
We keep data in the UK or EU whenever possible. If data needs to be handled elsewhere, we make sure strong legal and security protections are applied.
Edmoti keeps personal and learning data only for as long as it is needed to support education, safety, and legal obligations. We follow strict data-minimisation principles.
When a student or parent account is closed:
Any retained data is limited and stored securely.
Parents or guardians may request deletion of their child’s personal data at any time.
When we receive a valid deletion request:
Deletion requests can be made by contacting support@edmoti.com.
We keep data only for as long as it is genuinely needed — and no longer.
Edmoti takes data security seriously and uses appropriate technical and organisational measures to protect personal data.
Our security measures include:
No online system can be guaranteed to be completely secure, but we work continuously to reduce risks and protect children’s data responsibly.
UK data protection law gives parents, guardians, and users important rights over personal data.
Parents and guardians may exercise these rights on behalf of their child.
To exercise any of these rights, please contact us at:
We will respond in line with UK data protection law.
If you are unhappy with how we handle personal data, you have the right to raise a concern with the UK regulator:
Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk
We encourage parents and guardians to contact us first so we can address concerns directly.
Parents stay in control of their child’s data. We respect your rights and act transparently.
Edmoti makes it straightforward for parents and guardians to exercise their data protection rights on behalf of their child.
To make a request, please contact us by email at:
Please include:
To protect children’s data, we may need to verify your identity before processing a request. This helps ensure that personal data is shared only with the correct parent or guardian.
Verification will be proportionate and may include:
We aim to respond to all valid requests without undue delay, and no later than one month, in line with UK data protection law.
If a request is complex or requires additional time, we will let you know and explain why.
Email us, confirm who you are, and we’ll handle your request clearly and promptly.
Edmoti sends limited and purposeful communications to support learning, safety, and parental oversight.
We may send communications related to:
We are clear about this:
Edmoti does not send marketing or promotional communications to children.
Any service-related updates are informational and directly connected to the learning experience.
We communicate only when it’s necessary — and we never market to children.
Edmoti may update this Privacy Policy from time to time to reflect changes in the law, our services, or how we protect data.
When changes are made:
Each version of this Privacy Policy includes:
We encourage parents and guardians to review this policy periodically.
If we change how data is handled, we’ll tell you.
We welcome questions and concerns about privacy, safeguarding, or data protection.
For all data protection or privacy-related enquiries, please contact:
Email: support@edmoti.com
We aim to resolve concerns openly and promptly.
If you are unhappy with how we handle personal data, you have the right to raise a complaint with the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk
We encourage parents and guardians to contact us first so we can address any concerns directly.
Talk to us if you have questions or concerns. If needed, you can also contact the ICO.